At PARRON LAW ® our Global Trademark & Brand Management Group advises clients on selecting, building, protecting, enforcing, and monetizing their brands and trademark portfolios throughout the world. Whether a celebrity, a professional sports team, an athlete or a startup business, the PARRON LAW ® team focuses on helping our clients strategically develop, maintain, enforce, and grow their worldwide brand portfolios by providing them with business and legal strategic counseling. Our lawyers stay current on changing trademark laws and processes worldwide and have wide-ranging experience in collateral practices affecting brands and their value, including tax, licensing, advertising, brand valuation, and social media. Our team draws on its collective USPTO experience to register some of the world’s most famous and valuable trademarks. We build, leverage, and monetize trademarks, service marks, and trade dress worldwide, with the aim of increasing balance sheet value and high return on investment.
Discuss your trademark + brand matter
Book a private consultation online in minutes — choose a time that works for you.
Schedule a Consultation →Frequently asked questions
- What does a trademark lawyer do?
- A trademark lawyer secures and defends the names, logos, and slogans that identify your brand. We search for conflicts, file and prosecute applications, respond to office actions, and police the market for infringers. Owning a registered mark turns a name into an enforceable asset you can license, franchise, or sell.
- When should I file a trademark?
- File a trademark as early as possible, ideally before you launch a product, artist name, team, or company publicly. Early filing locks in your priority date and prevents a competitor from claiming the name first. We run clearance searches before you invest in a brand so you do not build equity in a name you cannot own.
- How does PARRON LAW help protect a brand?
- We clear, file, and enforce trademarks so our clients control their brands worldwide. That means clearance searches, applications and renewals, licensing agreements, and takedowns or litigation against counterfeiters and infringers. For entertainment, sports, and business clients, we align brand protection with endorsement, merchandising, and content strategy.